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Apple has announced big news to its users: support for RCS (Rich Communication Services) on iOS 18. This announcement marks a turning point in the evolution of messaging on Apple devices, allowing iPhone owners to benefit from advanced messaging features that go further than those offered by traditional SMS. A major step forward for users and businesses, opening up new communication opportunities. Since September 16, iPhone users have been able to enjoy this latest iOS 18 update. This allows iPhone users to be able to communicate with Android users via RCS. This announcement therefore marks a turning point in the adoption of the channel.

Find out in this article how RCS will transform your communication experience and what it means for businesses.

What is RCS?
Presented shopify website design as the successor to SMS, RCS (Rich Communication Services) is the new standard mobile messaging protocol, developed by the GSMA consortium, which combines the advantages of SMS and instant messaging applications such as WhatsApp, iMessage, Messenger, etc. In its professional use, RCS allows brands to send secure and interactive messages to their customers.



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Apple's integration of RCS
Today, iPhone users exchange text messages with each other via iMessage. However, when they send messages to contacts who don't own an Apple device, they have to resort to SMS, which offers fewer features. The same limitation applies when Android users want to reach iPhone owners.

Apple's adoption of RCS will give iPhone users the ability to enjoy more feature-rich conversations when sharing messages with people using Android devices (Google Messages). The connection between iPhone and Android users will become more seamless, providing a rich and universal messaging experience!

The advantages of RCS:

Media sharing : Users will be able to share media such as images or videos, directly within their message, making their conversations more dynamic and interactive.
Group chats : Users will be able to chat with multiple people at the same time, facilitating exchanges.
Read receipts : Users will be able to know if their messages have been read, improving the clarity of communication.
Typing hints : Users will see when someone is responding in real-time, making conversations more fluid and engaging.

A revolution for professional communication
Apple’s support for RCS further enhances its potential as a universal communications standard, providing benefits to businesses looking to reinvent their customer communications. RCS brings a host of new features:

Security as a priority : RCS is going all out on the security front: sender verification, end-to-end encryption! All brands will now have to declare their identity, authenticated by Google and operators. With the main objective: to limit the risks of fraud for recipients (smishing).
A new visual dimension : RCS allows you to add multimedia content to messages: images, animated GIFs and videos. Brands can easily illustrate their offers and present their products. These visual elements make communications more attractive and generate customer interest.
Interactivity is the name of the game : With RCS, brands can integrate reply buttons into their messages. For example, recipients can click on a button to visit a website, make a phone call or even make an appointment, directly from the message!
A reinforced brand identity: an RCS campaign allows you to highlight the identity and brand image of a company. By adding a logo, colors and visual elements, communications are immediately identifiable by recipients.
For businesses, RCS messaging represents an opportunity to improve customer engagement and deliver more effective marketing or notification campaigns. With Apple’s upcoming updates, RCS on iOS 18 promises to transform mobile communication.
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