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If you have connected your site to the Yandex.Direct or Google Adwords affiliate advertising network, you should know that click fraud is dangerous not only for advertisers. For a motivated or bot click on an ad, which a priori cannot lead to a target action, you as a partner will receive your reward in any case. But if the advertiser discovers fraud, then do not expect anything good.

Even if it happens that he simply closes his eyes or does not notice suspicious traffic, do not rely on chance. In order not to get blacklisted or blocked at all, it is better to foresee everything in advance and install a click fraud protection system. And this is not only a matter of principle or conscience, it is also an indicator of common sense.

Fighting bot attacks will not only improve your reputation with advertisers. Real traffic will reduce the risk of DDoS attacks, the average CDN bill, the risk of penalties from ad networks and save you money.

Contents hide
1. What is click fraud?
2. Who is behind click fraud and why?
3. Anatomy of click fraud
4. Popular strategies to combat click fraud
5. How Botfaqtor Protects You and Your Advertisers from Click Fraud
What is click fraud
Click fraud is a type of advertising fraud where people or programs click on PPC ads without the intention of performing a target action on the site. Because of this, the advertiser's budget is spent faster on invalid clicks, the cost per lead increases, and the affiliate's income is artificially inflated.

In 2017, anti-fraud company Pixalate found that about one fraudulent click on a desktop ad was made for every five clicks . In 2019, fraud damages totaled $250 billion.

Therefore, for such business areas as real estate, law, medicine, software, where the cost of key queries is very high, it is important to install click fraud protection on the site.

► Here's a clear example of the damage caused by click fraud . In 2015, a cybersecurity firm discovered that hackers had developed a network of hundreds of thousands of fake websites to trick advertisers into posting their ads. In addition, the scammers created a large botnet with half a million dedicated IP addresses so that the bots would click on ads posted on those same websites. This was the infamous Methbot botnet, which cost advertisers between $3 million and $5 million a day in attacks.

Of no less interest is the new Pareto botnet, which impersonates smart TVs .

The hackers were shopify website design identified and arrested, but some sources report that the botnet's effects are still reverberating, as there are still PCs infected with the malware on the network.

Click fraud protection helps to avoid leakage of advertising budget precisely in such destructive forms of fraud.



Who is behind click fraud and why
In the example above with Methbot, hackers developed a complex scheme to steal money from advertisers. But hackers are not always behind click fraud. Competitors are not asleep either. Company owners can easily ask their subordinates to click on ads of business rivals.

But what do the participants of advertising networks have to do with this? Clicking is no less dangerous for them. And they have competitors who can also click on ads, which can lead to negative consequences.

Even if in the short term the affiliate receives payment for pseudo-clicks, the advertiser does not receive target customers, and therefore may start looking for fraudulent traffic sources .

Click fraud can seriously damage the relationship between an advertising network participant and an advertiser, which will hit the reputation of both parties. As it happened, for example, between the Fetch agency and the Uber service. The point was that Uber accused Fetch of fraudulent traffic. They, in turn, denied it. But in the end, the former voluntarily withdrew their claim and refused to pay for clicks. Now Fetch has filed a lawsuit to recover funds from Uber.

This is a strong blow to reputation, so to avoid similar developments as in the example given, it is best to install click fraud protection in advance.

Anatomy of a click fraud
There are two main types of fraud:

Someone manually clicks on ads. You may think that this is slow and inefficient. But imagine that 10 employees of your competitor or the same number of users of PTC click eight times a day on ads costing $5 each. For the advertiser, this will be $400 a day, or $12,000 a month. And this is a huge blow to the budget.
There is another, more effective and faster option - bots or botnets that click ads automatically. It is thanks to this technology that Methbot brought its owners a huge income per day. Every year, more sophisticated schemes of automated advertising fraud appear, as well as more complex botnets.
Popular strategies to combat click fraud
Advertisers use a set of best practices to protect themselves from click fraud. First, they can work exclusively with partners or ad networks that have very high ratings. Second, they can limit the display of their ads in countries with high click fraud rates. Third, they monitor their ad campaigns for invalid traffic.

For participants, things can be a little more complicated. To find out if your site or sites are being clicked, pay attention to the following parameters:

IP addresses . Is there a large amount of clicks coming from the same IP addresses?
Click surge : Notice if there has been a recent spike in clicks over a short period of time.
Behavior . Pay attention to the time interval between entering the site and clicking on the ad. If it is short, then the probability of fraud is high.
Unfortunately, as we mentioned earlier, bots are becoming more sophisticated and are able to "cheat" even experienced and seasoned webmasters who constantly monitor fraudulent traffic. Methbot used over half a million dedicated IPs so that their bots could definitely bypass the IP blocking filter.

How Botfaqtor Protects You and Your Advertisers from Click Fraud
Botfaqtor is a service that protects your advertising assets from malicious bots, including click fraud. The service analyzes all requests to the site in real time and concludes whether the visitor is a real user or a bot. "Bad" bots (which do not belong to search engines, for example) are blocked.

The service can protect your site not only from click fraud, but also from content parsing. It "cleans" traffic, reduces server load and makes your advertisers happy to work with you.

The Botfaqtor database contains several million bots that are denied access to all sites connected to the service. If we detect a bot or manual clicker on one of our clients' sites, it is subsequently blocked and loses access to advertising on all sites that use the service.

Connect the Botfaqtor service now. Don't lose your advertising budget or reputation to scammers, try a 7-day trial period for free.
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