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Over the past few months, there has been a surge in the use of digital platforms and social media. Due to the pandemic, people have started working more from home, buying items from their mobile phones and avoiding going out as much as possible.
Has around billion monthly active users worldwide. Around 65 billion messages, billion photos and 1 billion videos are sent each day.

Although is a tool that was not designed for commercial contexts, innovation by brands has allowed its use to expand beyond the social and personal. In this way, many companies have begun to benefit from the advantages that offers. Today, cannot be left out of a complete digital marketing strategy.

As we have content writing service discussed in previous blogs, there are tools that allow us to improve and facilitate customer service such as Api and Business.

Table of Contents
Keys to developing a powerful campaign with Marketing
Advantages of marketing on
Keys to developing a powerful campaign with Marketing
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One of the biggest threats to a business is not competition, but rather offering a poor customer experience , says Hubspot. For this reason, there are some important points to consider when carrying out a marketing campaign and making the use of profitable for your business.
Define the objectives of using
As with any marketing plan, it is important to have clear objectives. To do this, you have to ask yourself: What am I going to use it for? How? When am I going to use it? Who is my target audience?

‍ Lean on other channels
Bring your audience to from other channels. For example, place the button on your website or Facebook so that your clients or potential clients can write to you . The return on your investment will be 3 times higher if the client initiates the conversation.

Respond immediately and set schedules
If you don't respond on time, your customer may feel ignored, since they know that is within reach of your Smartphone. For this reason, it is important to establish a schedule. In addition, responding as soon as possible is an opportunity to build customer loyalty through Marketing in real time. One of the best ways to optimize this is to use chtbots for , this way you make sure that your customers always get a response .
Identify if you need Business or Api
If you are a smaller business or have just a few people working for you, you could use Business. This way you can create a profile for your company, put details like address, hours, email for your customers to see. You can also create automatic messages for absence or welcome.

On the other hand, if you are a larger company, we recommend using the Business API . Mercately has this type of service available for you, so you can collect your customers' information in a CRM , create a multi-agent profile and receive queries from a single place.

By not having algorithms like other social networks, they do not limit the reach of content . Thus, you can be sure that the message will always reach the recipient .

You can check if messages have been read or not . Most users have the double blue check activated. This is an indicator for companies to know if their message has been consumed or not by their target audience. If managed with API, return on investment statistics can be obtained . In this way, future campaigns
Web and mobile version.
Thanks to the web version, it is easier to manage your marketing and organize your work in a more comfortable and efficient way.C
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